Hero Honda Launches “just4her”
January 29th, 2007 at 2:12 am (News)
The First and Exclusive Showroom for Women Customers
Hero Honda, the company recognized as the ‘World No.1′ two-wheeler manufacturer for five consecutive years, today announced yet another significant milestone in its long and illustrious journey.
The company, credited with several industry firsts to its credit, has once again pioneered a unique concept in product distribution for its first scooter, “Pleasure”.
The company launched “Just4her”, the first exclusive showroom for women customers of “Pleasure” in Chennai. Mr. P. S. Sunder, Head Marketing of Hero Honda Motors Ltd., and Sada, popular actress, inaugurated the showroom at Nagappa Motors (Near K4 Police station) Anna Nagar.
Hero Honda is opening 22 “Just4her” outlets for Pleasure across the country, exclusively for women customers. These exclusive outlets will offer special facilities to women customers, besides exuding warmth and service assurance to them.
Apart from female service supervisors and sales executives for attending to women customers, ‘Just4her’ outlets will also provide ‘Anytime’ pick-up and emergency service on a 12 hrs basis.
Additionally, if the actual user of the scooter is a female, she will be eligible to join the Lady Rider Programme the first ever women’s club initiated in the industry.
The Lady Rider Club will offer special benefits to its members including milestone rewards, personal accident insurance, participation in Winner of the Month and invitation to special events, among others.
One of the most fuel-efficient in the scooter segment, the 100cc Pleasure has distinctive features, including an ABS body, Variomatic transmission and high pulling power.
It also comes equipped with the tuff-up tube - a technology that offers an immediate remedy in case of a tyre puncture by secreting an anti-puncture sealant gel.
With such diverse features, Pleasure will help Hero Honda cater to a much wider customer base, thereby strengthening its undisputed leadership position in the two-wheeler industry.
Self-start will be offered as a standard feature in the scooter. Its light and zippy body has been designed specially for women customers.
Hero Honda Pleasure will be available nationally through the company’s existing wide network of dealers, in addition to the 22 exclusive ‘Just4her’ Scooter outlets in 20 towns. Pleasure will be offered in a wide range of eight attractive colours including Orange, Grey Silver, Aqua Green and Light Purple.