Kellogg’s empowers children with ‘Power of Breakfast’

Kellogg’s empowersKellogg India, the Indian subsidiary of Kellogg Company, world’s leading producer of ready-to-eat cereal and convenience foods completed the Kellogg’s Breakfast Pledge initiative that was kickstarted in January 2014 by gifting400,000 breakfasts to school children across the country. In 2013, Kellogg India supported the ‘India Breakfast Habits Study’ which showed that1 in 4 Indians claim to skip breakfast and a whopping 72% have a nutritionally inadequate breakfast. Post this revelation, Kellogg’s embarked on the Power of Breakfast Initiative with the intent of spreading the awareness about the importance of breakfast among Indians.

In January 2014, Kellogg India launched the Kellogg’s Breakfast Pledge initiative. Speaking about this initiative, Sangeeta Pendurkar, Managing Director, Kellogg India said, “In line with our vision of creating a healthier nation, it is our responsibility to ensure that young India gets the right start to their day with a nutritionally adequate breakfast. A balanced breakfast is imperative to growth and performance, and this is just a start to our commitment of encouraging the nation to adopt a habit of eating balanced breakfast every day.

Jayanti Shukla, Executive Director, United Way of Mumbai (UWM) said, “It has been very heartening to partner with Kellogg India to spread the ‘Power of Breakfast’ message among children. Breakfast consumption in children is associated with improved memory performance, attention, ability in problem solving, comprehension during reading and listening. Nutritionists believe that breakfast should provide essential nutrients like protein, fibre, vitamins and minerals besides energy. Breakfast should consist of foods from at least three essential food groups (e.g. one serve of grain group, one serve of dairy group and one serve of fruit group). http://breakfastwithkellogg.in.


Aircel launches superior customer experience through its retail outlets in Chennai

In its commitment to offer world class experience to its customers, Aircel opened a spacious 2000 sq. feet Aircel exclusive store on the Poonamali High Road in Chennai. Built as per international standards, the store has an exclusive 3G experience zone with devices like tablets and smart-phones installed with Aircel SIM cards to give customers a firsthand experience of the quality of Aircel products with high 3G speeds. The store also has an automated token system for customer convenience with a capacity to service 16 customers at any point of time and 2 Self Help kiosk machines where customers can directly resolve their issues. Detailing out the retail strategy for Aircel, Sankara Narayanan K, Head- SBU 1 (Chennai & ROTN), said, “We’re investing our energy and resources in both, the online and exclusive retail formats, as they offer convenience to the customers. He added, “Telecom industry is going through a data tsunami and we plan to leverage retail for driving this growth by creating data experience zones at high footfall outlets. Expanding our engagement with key data and device selling outlets, offering handset bundling offers with key handset/hardware manufacturers will be key to leveraging our retail presence to drive data growths.”

This year, Aircel has expanded its retail footprint across the city by setting up 27 exclusive Aircel stores and plans to add on seven more customer touch-points by March 2015. Aircel being one of the leading telecom operators in Chennai and Tamil Nadu works on an aggressive strategy for the Indian market and constantly innovates its products and services. Aircel has taken up the position of a data-led mobile service provider banking on the ‘Extra’ proposition that it offers to its customers. The students who successfully completed the Mobile repairing program were given mobile repair tool kits and certificates which will empower them towards a sustainable future. Sankara Narayanan K, Head SBU 1, Chennai and ROTN, Aircel, said, “Aircel, one of Chennai’s leading Telecom Operators has been contributing towards empowering the youth since 2010. Aircel has been running 3 Aircel a+ centres in Pondicherry, Kanchepuram and Kanniginagar. These centers have benefitted over 9000 students in the last 5 years. Our Aircel a+ centers enable education and vocational training to the underprivileged youth which empowers them to get employment opportunities.” Aircel has partnered with various reputed and credible training partners to reach out to students and their parents. In Tamil Nadu, Aircel has associated with the NGO ‘AID India’ to run these centres with support from the Government of Tamil Nadu.


Adyar Estuary Improvement Project

Adyar Estuary and Creek and the Theosophical Society on the Estuary’s southern side have been a haven for migratory and resident birds for years. The environmental conditions in the estuary with low salinity, good shelters and high plankton availability in the Adyar creek serves as a good nursery for fish. The flow of tidal water in and out of the creek allowed for easy travel of boats. It therefore encouraged fishing and there was a thriving economy of fish trade here. However, with the city’s sewage and effluence from its various industries, for some time, emptying into the river, the biological activities in the region was affected.

adyar 2 Although the number has been in decline due to pollution and anthropogenic activities, they still attract hundreds of birds. The Broken bridge is located near the Adyar Estuary and the sea.During the year 1977, the bridge partly collapsed due to strong currents of the river, and has never been repaired. The bridge spans across the Adyar estuary, bordering the backend of the Theosophical Society. It was built to facilitate the movement of fishermen from Santhome beach to Elliot’s beach over the mouth of the Adyar river. The bridge was built in 1967. It cuts across the Adyar River mouth to connect the fishermen hamlets on the Adyar side The bridge collapsed in the year 1977. The utility of the bridge would have gone but the charm remained. It continued to be a sought-after shooting location.


Sudha Menon is an author of inspiring stories!!

The book titled, Gifted: Inspiring Stories of People with Disabilities is the latest by authors: Sudha Menon and VR Ferose. The 304 pages book has been published by Random House India. Sudha Menon is a journalist with over two decades of experience in news and feature writing. She has worked in some of India’s prominent newspapers. Sudha Menon is a journalist and writer and she is currently working with Mint. She encourages people from diversified backgrounds to write memoirs of their lives and experiences. Sudha’s book, Leading Ladies: Women Who Inspire India is a widely-acclaimed book and a lot of corporate stalwarts have vouched for the inspiring ingenuity that the book represents. Sudha Menon is also a motivational speaker.

Lady Junction1Sudha stated that she had realised about people with disabilities is that they are gifted with a range of qualities and skills. She stated that they do not complain about their condition and face challenges.Her message is simple. We can all learn something from the lives of these people. No matter how hard the struggle is you can reach what you want with commitment.Awareness about disability among people is on the rise.
People are talking about the issues faced by those with disabilities and are sensitive toward their needs and requirements. But compared to the way things are taken care of in other countries, we still lag behind. We lack basic equality. I was in Boston for two months and what I observed there was that the perception of the state of such people is very high. Education is important. There should be special schools for them and centres where all resources are available at one place, or else they have to keep moving from one place to another for every different necessity.


World Last Week

Saturday 22nd November

 Audi of America revealed its new premium compact cars, with great styles, new unique engines and seven variants, at the L.A. Auto Show

 Studying why nails grow back unlike many body parts, researchers have identified a new group of nail stem cells that perform dual roles

 A study by US researchers found older couples who are in an unhappy marriage have a higher risk of heart disease than those in a happy marriage.

 Horses and rhinos probably originated on the Indian subcontinent, some 54.5 million years ago according to a new study of fossils found in Gujarat.

Sunday 23rd November

 Climate change could undermine efforts to defeat extreme poverty around the globe, the World Bank has warned

 A suicide bomber detonated his explosive vest in a crowd of spectators at a volleyball match in Afghanistan, killing 45 people.

 Scientists have revealed that changes to the structure of the protein histone H3.3 may play a key role in silencing genes that regulate cancer cell growth.

 Facebook has recently launched a new initiative ‘Say Thanks’ that will allow users to create personalised video cards for their friends.

Monday 24th November

 Scientists at Washington, USA, have found out that turtles are more closely related to birds and dinosaurs than to lizards and snakes.

 A white police officer who shot an unarmed black teenager sparking weeks of riots in the US town of Ferguson would not be indicted.

 Indian Coast Guard Ship Sankalp went on a three-day visit to Singapore during which it will hold exercises with the counterpart maritime force.

 Scientists, including two of Indian-origin, have developed new synthetic platelets that mimic and outperform natural platelets at controlling bleeding.

Tuesday 25th November

 A researcher in the UK has developed a high-tech microscope that can make expensive tests for cancer diagnosis much cheaper.

 he world’s first zero-gravity 3D printer on the International Space Station (ISS) has created the first object in space.

 Archaeologists have discovered an ancient settlement lying beneath the Aegean Sea, just off the coast of the Greek island of Delos.

 A daily tablespoon of yogurt can reduce the risk of type 2 diabetes by nearly a fifth, according to a new Harvard study.

Wednesday 26th November

 Scientists have discovered a gene that protects people from the most common cause of stroke in young and middle-aged people.

 A new study has revealed that high-achieving women are not meeting their career goals they set for themselves in their 20s because of their husbands, and not children.

 Italian polymath Leonardo da Vinci, famous for being an artist, scientist, inventor and musician, may also have been the first to identify hurricanes, scientists say.

 A couple has held a wedding ceremony in a 1.5 million litre seawater divers’ training tank in Scotland.

Thursday 27th November

 Microsoft founder Bill Gates has joined an anti-smoking campaign in China, home to the world’s largest number of smokers, featuring in a music video.

 Radio telescopes on Earth has beamed up 90,000 messages to Mars to commemorate the launch 50 years ago to the planet.

 Scientists stated that reading that section of “Harry Potter and the Sorcerer’s Stone” activates some of the same regions in the brain.

 India’s exposure to extreme conditions like floods, drought, cyclones and heat waves is set to increase drastically between now and 2090.

 The unmanned flying vehicles the size of a pizza box are also a favourite tool for more unruly groups: pranksters and troublemakers.

Friday 28th November

 Scientists at CSIR Fourth Paradigm Institute (C-MMACS), Bangalore, who work on discoveries in various fields, are introducing a weather-forecast module soon

 UK- based designer Chris LaBrooy made this cool series of renders showing colourful trucks bending beyond the laws of physics. He called it Tales of Auto Elasticity.

 Researchers at Katholieke Universiteit Leuven (KU Leuven) in Belgium used a new chemical process to convert the cellulose in sawdust into hydrocarbon chains.

 A librarian in northern France made what may be the discovery of his lifetime when he uncovered a rare Shakespeare’s First Folio in his library’s collection.


Special Students Activity progranne

Sri RKM Sarada Vidyalaya Girls Higher Secondary School, T.Nagar, Exnora Greater Chennai and Lions club of T.Nagar Jointly organised a special program on “Students Social Activity- A Glimpse” at school premises.Lion Cap. Venkat Rajaram, President, Lions Club of Central Madras distributed the certificates and special prizes to the students. Mrs. K. Meena, H.M, AHMs, and Teachers, Lion Mrs. Andal Rajaram, Past President, Lion S.N.Hari Narayanan, Project Chairman, Mrs. Nirmala Sampath, Lions Club, R.Govindaraj President, Anand Laxman, Secretary, S.M.Vasu,Chairman,S.Srinivasan Project Co ordinator,(Exnora Greater Chennai) Mr. Raghupathy T.Nagar Exnora participated the above program.


Tamil comic book launched

M. L. Rajesh, a resident of Erikarai Street, Nesapakkam, K. K. Nagar,Chennai has authored a first ever Tamil comic book ‘Maanavargalukkaga Mahatma’ abouta Gandhi life with rare information on 22nd November 2014 at The Indian Officers Association, Royapettah.

The book was released by Justice K. Karpaga Vinayagam (Chairperson, Tribunal Electricity and Petroleum National Gas, New Delhi) in presence of K. Lakshmikanthan Bharathi (Former District Collector, President, Thiruchengodu Gandhi Ashram and Vice-President, Madurai Gandhi Ashram), R. Gandhi (Senior Advocate, Madras High Court), A. P. J. Sheik Saleem (co-ordinator, Dr. A. P. J. Abdul Kalaam Mission Gallery), Ramesh Kanna (Film Actor and Director), Kumar Rajendran (Advocate, Madras High Court) and other eminent personalities. For details and copies of the book contact 94440 19030 / 90430 21069.


School students join Tree Bank to promote greenery

??????????The school students of St. Josephs High School, Nungambakkam had come together for a green cause. The students actively handed over saplings to Tree Bank Environment team and also collected waste plastic bags and plant seeds from the school campus. The students showed good interest towards creating a green and environment friendly planet, said Mr.G.Mullaivanam, Tree Bank Founder..Seesha conduct tree sapling distribution program at COG Wheel Trust,  on 25.11.2014 to insist the children at home about the importance of trees and teach them how to grow trees. Tree bank enviro team joined in the  programme and supplied tree saplings to Seesha.


Green Bazaar at Besant Nagar

Green BazaarThe Alternative (10th Avenue, Ashok Nagar) will hold ‘Green Bazaar Edition 2 –Renew Restore Repeat’ a unique market to celebrate earth-friendly living’ on Sunday, 7th December from 9 a.m to 7 p.m at Spaces, 1, Elliots Beach, Besant Nagar featuring over a 100 sustainable products, activities and workshops to power better living for the community and the earth, everyday. A farmer’s market with fresh, organic produce will showcase the work of local farms in and around Chennai.There will be workshops from composting to kitchen gardening. Children will have ample space for all-day fun activities like nature walks, storytelling sessions and puppetry workshops, choir lessons and more.The Green Bazaar will feature the best of sustainable goodies. There will be special photography exhibitions, films, art installations all focused on the theme of Renew, Restore, Repeat.There is no entry fee and all are welcome. More details contact Aarti Mohan on 9845498045, E.Mail-aarti.mohan@thealternative.in