Hardcastle Restaurants Private Limited (HRPL), a Master Franchisee for west & south India operations of McDonaldâ€™s and a subsidiary of Westlife Development Limited, a company listed on the Bombay Stock Exchange (BSE: 505533), announced the launch of its new Saucy Wraps.McDonaldâ€™s India is now serving up to three varieties of the new Saucy Wraps – Aloo Wrap, Egg Wrap and Grilled Chicken Wrap – available any time of the day; to offer guests more choices to keep them running. Beginning August 1st this year, the three new Saucy Wraps are available at McDonaldâ€™s restaurants and through McDelivery, nationwide.
The entrÃ©e wrap rollout comes as part of McDonaldâ€™s broader initiative to offer wholesome menu options to customers, aiming to grow not just its share of sales in the QSR industry but in the industry as a whole. A completely new addition to the McDonaldâ€™s India menu, Saucy Wraps feature the finest, high-quality fresh produce and ingredients wrapped in baked tortillas. The freshly prepared Saucy Wraps are part of McDonaldâ€™s commitment to offer customers a variety of relevant tastes and new food choices. “Customer taste preferences are constantly evolving, so we have to be intentional about staying ahead and remaining relevant to those changes. We are committed to finding new and innovative ways to meet the needs of our customers seeking more variety and more choices in food to help get them through their busy days.
As our customers evolve in their preferences and lifestyles, we will continue to evolve and offer new, trendy, and value-oriented menu items for them,â€ said Smita Jatia, Managing Director, Hardcastle Restaurants Pvt. Ltd. The new Saucy Wraps is served in a convenient hand-held package and serves as an excellent food option for busy people looking for a wholesome option on the go. Starting at Rs.49, the wrap is filled with fresh vegetables and chipotle sauces to give the products a tangy twist.Through its brand commitment to serve Good Food, McDonaldâ€™s India is the only national restaurant chain with significant commitments to locally grown produce.
McDonaldâ€™s use of premium quality ingredients from sustainable sources demonstrates the company’s commitment to serving Good Food with integrity. The launch of the new Saucy Wraps is supported by a multi-channel advertising campaign. McDonaldâ€™s will run an integrated month long TV, Digital and outdoor campaign, accompanied by an in-restaurant merchandising. The campaign is based around the strap line â€˜Khayega Toh Dil Gaayegaâ€™ and is on air since 1st August 2014.